Reliance Jio shook the telecom market by introducing plans that include free voice calling, free national roaming, and data at fraction of the cost of incumbents. It was expected that other telcos will follow suit, and at least one of them is getting ready to take Jio head on - and the name might come as a surprise.
State-run Bharat Sanchar Nigam Ltd. on Tuesday termed Reliance Jio's entry into the market as a "challenge" for all operators, but said it expects to match the intense competition "tariff-by-tariff".
State-run Bharat Sanchar Nigam Ltd. on Tuesday termed Reliance Jio's entry into the market as a "challenge" for all operators, but said it expects to match the intense competition "tariff-by-tariff".
Bharat Sanchar Nigam Limited (BSNL) has unveiled an entry level new promotionalbroadband plan called Experience Unlimited Broadband 249 (BB249) postpaid. The move can be seen as a bid counteract Reliance Jio's mass appeal, though the state-run telecom operator in a statement says it is aimed at attracting new customers to BSNL's broadband services.
Users will get 2Mbps speed for the first 1GB of data, and thereafter get 1Mbps speed for the rest of the month. This means that if subscribers use about 300GB of data in a month, they are effectively paying less than Rs. 1 per GB of high-speed data.
The plan has been introduced as an introductory offer, and will go live from Friday, September 9. It will last for six months only, after which BSNL will migrate customers to the BBG Combo ULD 499 plan, with a cost of Rs. 499 per month. The BB249 plan also offers unlimited free calls between 9pm to 7am on all Sundays to any network in India. Outside of the free call bracket, BSNL will charge Re. 1 per 3 minutes for all BSNL network outgoing calls, and Rs. 1.2 per 3 minutes for all other network outgoing calls.
The BB249 plan is available new customers only, both ADSL and FTTH. Installation charges will be waived off during the promotional period.
To counter competitors, state-run BSNL announced a national unlimited 3G mobile data plan for Rs. 1,099 and doubled the data usage limit in some existing plans.
To counter private telecom operators' strategy of slashing data rates by up to 67 percent, BSNL has doubled data usage in Rs. 549 plan for 3G service to 10GB from 5GB.
The telecom firm has doubled 3G data usage in Rs. 156 plan to 2GB which will be valid for 10 days.
Source:bsnl|gadget360
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