Why the guy who changed his name to 'iPhone 7' is cooler than you think

You might think you love your iPhone 7, but you definitely don't love it more than one Ukrainian man who recently made a great sacrifice to get one: giving up his very name.

The possibly-too-hardcore Apple fan, formerly known as Olexander Turin, actually changed his name to iPhone Sim (sim means "seven" in Ukrainian) to win an iPhone 7 from a local electronics store.

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An Apple iPhone 7 costs about $850 in Ukraine, so when the store offered a free unit to the first five people to change their name to iPhone 7, according to the AP, the 20-year-old Mr. Sim rushed to change his legal name, which costs just about $2 in Ukraine.

The 20-year old iPhone Sim (Seven) got the coveted prize Friday. He said he might change it back to his original name, Olexander Turin, when he has children.

Sim's friends and family were shocked at first but eventually supported the idea.

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