T
Reliance Jio Infocomm has extended the deadline for subscriptions to its paid plans till April 15, and waived off monthly recharges for the next three months to all those who register in that time, intensifying a brutal price war being waged in the market.
As expected, the services are not going to end today as Jio has extended the deadline of Happy New Year until April 15, 2017. Also, users can enroll under the JioPrime subscription plan till April 15, which means another two weeks from now.
So, those enrolling into Jio Prime by April 15 by paying Rs 99 along with their first purchase of the telco’s Rs 303 or other plans of higher amounts will get services till July end on a “complimentary basis,” under the “Summer Surprise” offer, the company said in a statement Friday. These users will need to next recharge their plans only in August.
Reliance Jio in a statement said as “In just one month, over 72 million Jio customers have signed up for Jio Prime. We, at Jio, are honoured and grateful for this tremendous response. I want to personally thank you for choosing Jio, and for being a founding member of the Jio movement.”
Subscribers who have already registered for Jio Prime would be automatically shifted to the “Summer Surprise” offer.
"Jio’s free service period is coming to an end. Users who do not recharge by the extended date of 15th April will experience degradation and/or discontinuation of services,” Mukesh Ambani, chairman of Reliance Industries – parent of Jio – said in the statement
He further said that the company was aware of some pockets of congestion on its network, but said that services will see a “dramatic” improvement in the coming weeks as the telco invests more in its network expansion.
Jio, which has already invested over Rs200,000 crore in its business, will double its telecom tower network by another 100,000 in the coming months, Ambani said.
Jio’s six months of free services - which started on September 5 and ended March 31 - had netted the telco over 100 million users and in the process hurt the industry’s revenue and profitability and forced players – big ones such as Vodafone India and Idea Cellular, and smaller ones such as Reliance Communications, Aircel and MTS – to merge among themselves, and some like Telenor to exit totally.
With that said, Jio is playing the game yet again by offering four months of free services at just Rs. 402. Now, it will be interesting to see how incumbent operators react to this new Jio Summer Surprise plan.
Source:ET
Comments
Post a Comment